NetNeutrals is internationally recognized as a leading online dispute resolution program.  NetNeutrals EU has been designed to operate within the guidelines as set forth by the EU ADR Directive as a conciliation/mediation/adjudication process.  NetNeutrals offers its clients an innovative way to resolve customer and B2B disagreements.

NetNeutrals was established in 2004 in response to a request from eBay to provide ADR for its users. The process, called Independent Feedback Review, continues to handle negative feedback disputes.  

Additionally, NetNeutrals has designed bespoke schemes to handle the needs of several e-commerce providers, both Business to Consumer and Business to Business.

Jo DeMars founded DeMars & Associates, Ltd. (DMA) as a national alternative dispute resolution consulting firm managed by the most reputable experts in the business. Located in Waukesha, Wisconsin (US), the firm provided consulting, program design, administration, training and research services to Fortune 100 Companies, national associations, and governmental agencies. DMA was dedicated to resolving disagreements in the most ethical and expeditious manner possible. Each program DMA created was uniquely tailored to deliver the best dispute resolution process for all parties.

NetNeutrals draws on the experience of Jo DeMars in its extensive customer service, regulatory, training and educational experience to formulate programs that uniquely respond to the client's individual needs. Activities often respond to specific needs in areas or industries that are highly regulated. NetNeutrals projects concentrate on maximizing the mutual interests of the business and consumer communities, striving to build strong relationships in order to develop policy in the public interest.